The role of marketing is to create value for the company by creating value perceived by customers. This pathway develops a dual skill set sought after by today's and tomorrow's companies.
The challenges of responsible marketing and distribution
Improving the customer experience, changing purchasing and information paths, consumption criteria and patterns, the return of naturalness and the desire for responsible consumption... these are just some of the challenges to be met.
Manufacturers, distributors, restaurateurs, suppliers and service providers: all players in the industry are concerned! Who better than the engineer to support these changes by improving the offer and developing the products and services of tomorrow?
Engineers have a global vision of the parameters involved. His technical skills enable him to ensure the credibility of the advertised benefits and to take into account any constraints. Their marketing, communication and sales skills will enable them to understand the market, make informed decisions and implement action plans to enhance the value of their offering.
Course details
Operational marketing and business development major
The major corresponds to course-specific teaching. It consists of course sequences and projects.
- Marketing mix: product, range and brand policy, pricing, distribution, communication strategy, digital and responsible marketing.
- Sales development fundamentals: customer profile and path, commercial relations, sales force management, ethics in commercial relations, etc.
- E-commerce or e-marketing project
majors
Each semester includes 2 blocks dedicated to minors, corresponding to 54 hours of complementary teaching, enabling students to complete their training in a related field.
Several minors are offered on the Rouen campus, some of which require on-site attendance (others can be taken by distance learning).
Some examples of minors
Block 1: Global Environmental Issues / Packaging and Packing / Connected Health / Agricultural Sectors: Policies, Trading and Securing Prices / Industrial and Community Waste Management / Innovating, Undertaking and Combating Creaticide Attitudes ...
Block 2: Focus on CSR / Food hygiene and quality (in the food industry and foodservice) / Business models and digital transition / Nutritional specific needs / Business Intelligence / New trends in consumer behavior ...
Research engineering and data-marketing major
- Research engineering and data collection: consumer behavior, consumer panels, marketing research, research ethics...
- Data enhancement and marketing data: geomarketing, customer relationship management (CRM), statistics applied to research...
- Project: selling and carrying out qualitative research
minors
Each semester includes 2 blocks dedicated to minors, corresponding to 54 hours of complementary teaching, enabling students to complete their training in a related field.
Several minors are offered on the Rouen campus, some of which require on-site attendance (others can be taken by distance learning).
Some examples of minor courses
Block 1: Food R&D: from concept to valorization / International trade and competitiveness in agricultural markets / Animal nutrition and formulation / Introduction to the Web: Developing a website / Scientific approach - Research - Intermediary
Block 2: Impact of agricultural practices on the quality of processed products / Actors in health education / Innovative packaging / Circular economy and bioeconomy / Circular carbon economy: energy mix, PCAET and local wood industries / Immersive entrepreneurship and design thinking ...
In semester 9, you can choose to follow your own path by selecting from :
- one of the main majors in the Responsible Marketing and Distribution pathway, which takes a more in-depth look at this field (subject to change):
- Trade marketing and distribution management (Beauvais campus)
- Responsible Food Marketing (Beauvais campus)
- one or more opening majors, designed to broaden your skills in another field (subject to change):
- Purchasing and Supply Chain (Beauvais campus)
- QHSE, CSR, Risk manager (Beauvais campus)
- Intrapreneurship, entrepreneurship and innovation (Beauvais campus)
- a semester, a double degree or a degree-granting stay in France or abroad (from 12 to 18 months for a double degree or a degree-granting stay)
The final project is based on an in-company work placement or research placement for students, or on the long period spent in a company for apprentices.
A final dissertation is written and presented orally.
What are the career options after the Responsible Marketing and Distribution course?
The Responsible Marketing and Distribution pathway enables you to work in a wide variety of companies, including cooperatives, the primary and secondary food processing industries, distribution, catering, research and consultancy firms, agri-supplies, agricultural services, the cosmetics industry and the pharmaceutical industry.
some professions
- Product, range or brand manager,
- Sector manager,
- Sales manager,
- Marketing research manager,
- Consultant,
Customer Relationship Management, - Category manager,
- Merchandiser,
- Digital Marketing
They welcome our engineers
AUCHAN, BONDUELLE, SAVENCIA, ELIOR, FERRERO, LACTALIS, MONDELEZ, NESTLE, DANONE, AGCO, ISAGRI, IRI, KANTAR, NIELSEN, BARILLA, FIRMENICH, IFOP, SIGA, LIMAGRAIN, SODEXO, LESIEUR, POMONA, METRO, SOUFFLET, GALEC, NUTRICIA, UNILEVER, KWS MOMONT, EURIAL, LDC
