Advanced-Master Program in Marketing, Communication and Engineering of Food Products

Certified by the Conférence des Grandes écoles and developed in partnership with EM Normandie, the Marketing, Communication and Engineering of Food Products (MCIPA) Specialized Master's program trains future food industry executives with a dual technical and marketing skill set.

"With annual sales of over 170 billion euros, the agri-food sector is a major player in France, Europe and the world. Normandy, a historically agricultural and food-processing region, remains one of France's most important in this sector. It is an exceptional location for cooperatives, SMEs and multinational food companies.

The "Marketing, Communication and Engineering of Food Products" Specialized Master's degree (MS MCIPA) has been designed with and for these companies in mind. This training, based on a hands-on approach, aims to equip future executives in the agri-food sector with a dual skill set - marketing and technical - that is complementary and essential to meeting the development challenges of the agri-food industry. The MS MCIPA, built in partnership with the École de Management de Normandie, is accredited by the Conférence des Grandes écoles. It trains the decision-makers of tomorrow: inspired, involved, social and innovative."

Tarek Abid,
Program Manager

Informations clés

durée de formation : 12 mois
recrutement à partir de bac+5
lieu de formation : campus de Rouen
frais de scolarité : consulter ici
formation labellisée Conférence des Grandes Écoles

logo EM Normandie

Strong points

Dual skills

The Specialized Master's in Marketing, Communication and Engineering of Food Products offers dual skills in management and engineering. Co-constructed with EM Normandie, the program meets the needs of the agri-food sector by focusing on operational aspects and market-relevant content, through real-life case studies and concrete teaching methods: HEC Entrepreneurs mission, in-company challenges, business dating, professional conferences, etc.

The programme

A promotion on a human scale, with close individual support
Pooling the resources of two Grandes Écoles: EM Normandie and UniLaSalle;
The acquisition of dual skills: managerial and technical;
Training accredited by the Conférence des Grandes Écoles;
Operational training alternating courses, assignments and internships;
Teaching content directly linked to market realities;
Partners and companies closely involved in the educational dynamic;
Active teaching methods.

Operational training with :

a 6-month internship (average pay €1,200)
active teaching: 5-week HEC Entrepreneurs mission (in February and March), competitions, etc.
450 hours of training divided into 12 modules taught by professionals and professors
alternating between academic training (seminars and conferences) and experiential training (mission);
Active teaching methods.

Quelques exemples de thèmes de missions

définition du mix marketing d’une gamme de produits boulangeries, à valeur ajoutée, destinée au grand public via une commercialisation régionale puis nationale
proposition de stratégies commerciales et marketing pour une gamme de produits, en vue de conquérir de nouveaux marchés
révision d’une gamme de soupes de légumes

The year's flagship event, the Mark'eating conference is organized entirely by the students of the Mastère specializing in Marketing, Communication and Engineering of Food Products.

Each year, it tackles a different theme: "Norman products in the world: a legitimate ambition?", "Short circuits: as close as possible to the consumer. Who are the players? What strategies? What tools?", "Crisis communication in the agri-food sector", "Digital and food: what impact?

Admissions

Admission requirements

Hold a Bac+5 diploma:

an engineering degree accredited by the Commission des titres d'ingénieurs (CTI)
diploma from a business school (Master's level) member of the Conférence des Grandes Écoles
university Master 2
hold a Bac+4 level degree (Master 1 university) with 3 years' professional experience consistent with the course.